The Competition

Pitch to Quit is a Latrobe Valley based competition asking the Latrobe community to pitch an innovative campaign idea to encourage the people in our community to quit smoking.

The competition will run in three stages:

  1. The pitch – develop, describe and submit your campaign idea.
  2. The finalist pitch – present and workshop your campaign pitch to a panel of experts.
  3. Campaign announcement – one pitch selected to be produced into a community facing campaign with you, the entrant, as the producer, supported by industry experts.

It’s up to you to come up with an idea for a local Latrobe Valley campaign, suitable for use on TV, the web, social media and print.

The pitch should say what the campaign is about, how it will look and include key messages.

The pitch can be submitted via the submission page and should include your pitch for a storyboard, script for TV commercial, campaign tag-line and poster.

Competition Rules

The competition rules are entrants must:

  • live, work or play within the Latrobe Valley
  • have parent/guardian consent to enter if under the age of 18
  • ensure their pitch reflects one or more of ‘The Facts
  • agree to the competition terms and conditions

All entries will be judged and five finalists will be announced.

The Facts

The Latrobe Community Says…

For some people, smoking helps stop boredom or manage stress or conflict. Highlight the alternatives to smoking that can provide a similar role within smokers’ lives.

Some people see having a cigarette as “time out” from dealing with life’s challenges, ranging from minor to fundamental. Address challenges and how else community members can deal with these.

Many people lack confidence in their ability to quit and others are so worried about “failing” they don’t try at all. Show how “not succeeding” is part of the quitting process and that ‘never giving up giving up’ is the key.

Community feel they must try to quit “cold turkey” and alone, but there is help and support available in multiple ways and planning for quitting increases success.

Quit Victoria Says…

If you haven’t tried to quit recently, you might set yourself some smaller goals to see how you would go before you quit. Try to delay or miss a cigarette or two, try not to smoke at times when you normally would, such as when you’re out with friends or having a break at work. This will help you work out the situations that will be most challenging when you quit completely.

Quitting can be a difficult process for some, so it is essential we inform smokers about what evidence-based quitting aids are available and how seeking help will make a difference to the success of their quit attempt.

While you might be tempted to push your loved one to quit, remember that quiet support is better than nagging. They probably already feel guilty about smoking and understand the costs to their health and bank balance.

Creating a smoke free environment can reduce temptations. If you live and/or share a car with a smoker, make your house and car smoke free. A lighter, an ashtray or the smell of old smoke can be enough to trigger a craving.

The Rewards


Five finalists will be selected based on:

  • Inclusion of ‘The Facts’– highlights one or more of the Latrobe community and/or Quit Victoria facts
  • Uniqueness– reveals a new and innovative way of communicating quit smoking
  • Comprehension– clearly understands the values and perspectives of Latrobe smokers
  • Compelling – a storyline that has the ability to captivate an audience

Each finalist will be supported with a remuneration value of $1,000 for participating in the judge’s pitch workshop.

Judges’ Shout Outs

Three Judges’ Shout Out awards will be based on:

  • Innovation – for the most creative, never seen before campaign idea
  • Clearest #pitchtoquit fact– for an outstanding interpretation of one or more of ‘The Facts’
  • Wordsmith– for the most compelling storyline

Each judge’s shout out recipient will be awarded with a gift card to the value of $100 for their exceptional entry into the competition.

#1 Pitch

The chosen #1 pitch will be awarded based on:

  • Inclusion of ‘The Facts’– highlights one or more of the Latrobe community and/or Quit Victoria facts
  • Uniqueness– reveals a new and innovative way of communicating quit smoking
  • Comprehension– clearly understands the values and perspectives of Latrobe smokers
  • Compelling – a storyline that has the ability to captivate an audience

The #1 pitch will be renumerated $4,500 for their time spent on producing their Pitch to Quit campaign alongside industry experts.


Jane Anderson
Latrobe Health Advocate

Ellen-Jane Browne
The Latrobe Health Assembly

Amelia Seeber
Quit Victoria

Tracy VanderZalm
Gippsland PHN Communications

Terms and conditions

  1. Information on how to enter forms part of the terms of entry. Entry into the competition is deemed on acceptance of these official Terms and Conditions.
  2. Entry is open to the Latrobe Valley community: people who live, work and play in the Latrobe Valley. Employees and their immediate families of Gippsland Primary Health Network (PHN) and Quit Victoria and their associated agencies and companies are not eligible to enter.
  3. Latrobe Valley is determined by the postcodes of Moe, Morwell, Traralgon, Churchill, Boolarra, Tyers, Newborough, Glengarry, Toongabbie, Yallourn North, Callignee, Yinnar and Traralgon South.
  4. The competition is managed by Gippsland PHN, with a judging panel including representatives from Gippsland PHN, Quit Victoria, the Latrobe Health Assembly, media and graphic design experts and the local community.
  5. Entry into the competition gives all participants an equal opportunity to be selected as one of five finalists as determined by the judging panel, each finalist will be remunerated for their time to participate in a workshop of their pitch idea with the judging panel, up to $1000.00 incl GST. One finalist will be selected as the #1 pitch who will be supported by industry experts to develop their pitch into a physical media campaign. The #1 pitch of the competition will also be renumerated for their time spent producing the campaign, with assistance of industry experts with up to $4,500.00 inc. GST.
  6. The pitch component of the competition commences on 11 May 2020 at 12:01am (AEST) and concludes on 14 June 2020 at 11:59pm (AEST).
  7. When a participant submits any materials via the promotion website including video, comments, photos and images (“Content”), intellectual property existing in the Content becomes intellectual property of Gippsland PHN and Gippsland PHN may use, reproduce, modify, adapt, publish and display such Content for any purpose in any media, without compensation, restriction on use, attribution or liability. Participants agree not to assert any moral rights in relation to such use and warrant that they have the full authority to grant these rights.
  8. When a participant submits material, the participant also consents Gippsland PHN to use the participants name and photo for publicity purposes.
  9. To enter, participants must:
    1. Pitch an idea and concept for a Latrobe based quit smoking campaign,
    2. Visit and register their pitch by completing the registration form and uploading the pitch using the provided templates.
  10. Participants under the age of 18 must obtain the prior permission of a parent or guardian over the age of 18 to enter, in the circumstance a person under the age of 18 is selected as a finalist and eligible for remuneration of their time, the agreed parent or guardian can accept the remuneration on the recipient’s behalf.
  11. All entries must be an independent and original creation by the participant and free of any claims that they infringe any third-party rights. Entries must not have been published previously and/or have been used to win prizes in any other competitions. Inaudible, illegible, incomprehensible and incomplete entries will be deemed invalid.
  12. Participants in the competition may enter as many times as they like. However, only one offering of remuneration for time is permitted per person.
  13. Gippsland PHN reserves the right to request winners to provide proof to claim a remuneration for time. Proof of identification, residency and entry considered suitable for verification is at the discretion of Gippsland PHN. In the event that a winner cannot provide suitable proof, the winner will forfeit their remuneration in whole and no substitute will be offered.
  14. Gippsland PHN reserves the right to verify the validity of entries and to disqualify any entry which, in the opinion of Gippsland PHN, includes objectionable content, profanity, potentially insulting, inflammatory or defamatory statements, disqualify any participant who tampers with the entry process, who submits an entry that is not in accordance with these official Terms and Conditions, or who has, in the opinion of Gippsland PHN, engaged in conduct in entering the competition which is fraudulent, misleading, deceptive or generally damaging to the goodwill or reputation of the members of the Gippsland PHN. Gippsland PHN reserves the right to disqualify a finalist if Gippsland PHN becomes aware that the winner and/or the winner’s entry are of a type described in this clause.